Yohay Associates Reflects on $10 Million in Sales with Gefen

Staff Writer | December 18, 2019
Press Release

Yohay Associates Reflects on $10 Million in Sales with Gefen

Rep Firm stays ahead of the curve by identifying future trends and supporting them relentlessly.

CARLSBAD, CALIFORNIA, December 18, 2019 – As the leading technology manufacturers’ rep firm in the Northeast, Yohay Associates has provided sales and marketing assistance for the launches and continued success of countless technology products and brands over the past 40 years. According to Yohay Associates President & CEO Norman Yohay, the company’s success can be attributed to their uncanny ability to spot trends before they become commodities — a skill exemplified by the firm’s nearly $10 million in sales for Gefen.

“We’ve represented Gefen for more than 10 years now, helping distributors, resellers and integrators deliver the latest in cutting-edge video distribution and control for a wide variety of projects,” Yohay said. “As a consistent voice promoting Gefen’s innovative solutions that are often well ahead of the industry, we’ve generated close to $10 million in revenue over the course of the relationship. The brand is always looking forward, as we are, and our customers have come to recognize Gefen as the market leader.”

Yohay credits the success of the partnership to Gefen’s top-tier product lines and his company’s dedication to knowing everything they can about the current marketplace and emerging technologies. The team of four sales reps are experienced, 30-year veterans and have won numerous sales awards for performance. Reading up to 40 industry publications each month, Yohay leverages his background in electrical engineering to envision what customers and the industry will be doing 18-24 months ahead of time, and then works to carry those products immediately.

“Part of our job as manufacturers’ representatives is to know what our customers want before they even know it themselves,” Yohay explained. “Over the last decade Gefen has led the industry with superior 1080p video distribution, and now 4K and IP-based video distribution solutions, and we’ve continued to find immense success along with our clients who demand the best solutions available. We work hard to grow the profile and reputation of the brands we rep, resulting in increased sales and profits, and Gefen has been an excellent brand for us and our customers.”

Based in Great Neck, New York, Yohay Associates serves as the day-to-day point of contact for distributors and resellers from Boston to South Carolina. The firm also represents Panamax/Furman, a sister company to Gefen under the Nice North America umbrella.

According to Aaron Hernandez, Director of Pro Distribution for Nice North America, Yohay Associates has been an invaluable partner for Gefen, helping the brand launch and promote several new lines of products and deliver uninterrupted service and support for distributors and resellers.

“As we look to a future where larger and more complex video systems will be increasingly common, Yohay Associates will continue to play a crucial role in our mission to make innovative video solutions accessible to more integrators and end-users,” Hernandez said.

To learn more about how Gefen’s latest AV-over-IP products are leading the industry in networked video solutions, please visit

About Yohay Associates

Yohay Associates is the Northeast’s leading manufacturers’ representative firm, providing regional strategic and tactical sales, marketing, and customer management services to meet the dynamic needs of vendor partners. Yohay’s experienced professionals offer local face-to-face sales and marketing of integration technologies, consumer electronics, computers, software, and peripherals. The company is known for delivering successful results and innovative programs for major retailers, value-added resellers and distributors for more than 39 years.

About Gefen

Gefen®, from Nice North America, creates seamless and scalable audio/video signal processing solutions for commercial and residential applications. With a heritage of practical innovation and first-to-market products, Gefen delivers intuitive A/V distribution solutions that bridge the gap between rapidly advancing technology and real-world applications. For more information, please visit

About Nice North America

Nice North America LLC (NSC) is a global leader in smart connected devices and systems for residential security, smart home automation, access control, and digital health markets. NSC and its partners have deployed more than 5 million connected systems and over 25 million security and home control sensors and peripherals. Through its family of brands including 2GIG®, ELAN®, GoControl®, Linear®, Mighty Mule®, IntelliVision®, and Numera®, NSC designs solutions for security dealers, technology integrators, national telecoms, big-box retailers, OEM partners, service providers, and consumers. Headquartered in Carlsbad, California, NSC has over 50 years of innovation and is dedicated to addressing the lifestyle and business needs of millions of customers every day. For further information, visit

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