Nice North America Announces A.P. Technologies Pty Ltd Named as a Distributor of Gefen® AV Products in Australia

Staff Writer | November 3, 2021
GefenPress Release

Leading solutions-based company to distribute Gefen flagship solutions for video streaming, communications, education and production markets

Carlsbad, Calif., November 3, 2021 — Nice North America announced today that A.P. Technologies Pty Ltd has been named as a distributor of world-renowned Gefen®brand in Australia. A.P. Technologies will supply the full range of Gefen AV solutions including the Video Over IP and all the signal management solutions. A.P. Technologies are specialist suppliers for the video streaming, communications, education, and video production markets offering their clients complete solutions for end-to-end deployments. The announcement came from Nice North America, the parent company to the Gefen brand of products.

With the current, ever-increasing worldwide growth of AV and smart business technologies, Nice North America selected A.P. Technologies for their solutions-based strategy and exceptional service levels.

“A.P. Technologies are known for their excellent service and support for the many leading solutions they offer,” said Horacio Morales, Director of International Sales for Nice North America. “The Gefen AV products offer A.P. Technologies’ customers reliable solutions to connect and integrate all the systems within their facility.”

“We are delighted to welcome Gefen AV solutions to our portfolio and recognize the strong relationship many installers already have with the brand,” said Andrew Paton, managing director of A.P. Technologies Pty Ltd. “The Gefen brand is iconic in the power and AV industry and has remained at the forefront of innovation for years and has a clear advantage over its competition as it represents the very best in technology with extraordinary value for the money.”

Gefen AV products are now available from A.P. Technology. Interested customers and resellers may visit for more details and contact information.

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About A.P. Technologies
A.P. Tech is a specialist importer and distributor of video communications and streaming solutions. Our vision is to unleash the full potential of people to communicate, educate, and share experiences over video. We supply I.T. resellers, education suppliers and A.V. resellers in Australia. We have a reputation for technical excellence, friendly and professional service, and total customer satisfaction. We are proud to represent a selection of genuinely exciting brands that deliver some of the world’s best-performing technology. Every solution from A.P. Tech is backed by local warranty and support. For more information, visit

About Gefen 
Nice North America’s Gefen® products are synonymous with high-quality Audio/Video (A/V) signal processing solutions for commercial applications around the globe. With a rich heritage of practical innovation and first-to-market video products including scalers, extenders, switchers, AV over IP solutions and video wall controllers, Gefen products deliver intuitive A/V distribution solutions that bridge the gap between rapidly advancing technology and real-world applications. For more information, visit

About Nice North America 
Nice North America LLC is a global leader in smart connected devices and systems for residential and commercial customers, serving the security, access, AI, health & wellness, control and power/AV markets. Nice North America and its partners have deployed more than 5 million connected systems and over 25 million security and home control sensors and peripherals. Through its family of brands, the company designs solutions for national telecoms, big-box retailers, OEM partners, service providers, dealers, technology integrators and consumers. Headquartered in Carlsbad, Calif., Nice North America has over 50 years of innovation and is dedicated to addressing the lifestyle and business needs of millions of customers every day. For further information, visit

Nice North America Press Contact

Cat Toomey
President and CEO, CATalyzing Communications

A.P. Technologies Press Contact

Andrew Paton
Managing Director

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