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Video Walls

Video Walls

 

Video walls are used successfully by retailers around the world to deliver messages.

Messages that entertain, inform, advertise, or even decrease perceived wait times.

Two retail applications of video walls particularly common. The first is that wall of consumer televisions, common in the TV section of electronics stores, with all the monitors conveying the benefits of that particular brand, or sometimes the retailer showing the same image across multiple brands for comparison.

The second uses an array of displays aligned edge-to-edge in a grid (1x2, 2x2, 3x3, 4x4, etc.) to combine in a larger single “video monitor” – more accurately a wall of monitors or a “video wall.” While the video wall of multiple displays enables a much larger single “image” it also permits creative applications where multiple images are sync’d within subsets of the larger grid or on individual monitors within the grid.

Gefen products that enable these two different Retail Video Wall applications:

 

Retail Application 1: Advertising on Consumer Displays in Electronics Section/Store

  • Sources: On-site playback device(s) that are managed locally or remotely. Content may be shared among many displays.
  • Displays: Two or more displays that may vary in size and capability
  • Signal Type: HDMI 2.0
  • A/V Management Functions: Extend, Matrix, Split, Convert

Extend – If the source signal is located at a distance that is beyond the reach of standard copper cables, an extension device is needed to bring that signals from the player to the displays. Extension may also be required to and from splitters or other signal management devices.

Gefen Extenders

Matrix – It may be necessary to display more than a single source at any given time on the displays, and a matrix offers the flexibility to route signals between multiple sources and displays

Gefen Matrixes

Split – This is the most common requirement in this application, the ability to take a source and split it to many displays. By using a splitter, each display is not required to host its own media player, thus reducing installation costs and potential points of failure.

Gefen Splitters

Retail Application 2: Using Multiple Displays to Function as a Single Screen (Video Wall)

Purpose: Combine multiple small/large displays to create a larger digital sign that can have a larger impact and reach a wider audience to advertise content.

  • Sources: On-site playback device(s) that are managed locally or remotely. Media players may be located near the video wall
  • Displays: Two or more displays that are the same make and model.
  • Signal Type: HDMI 2.0
  • A/V Management Functions: Convert

Convert – Video wall processing is technically a conversion process whereby video is cropped into sub-sections and then scaled for the output. Other features, along with this conversion, are present to fine tune the image and are used to manage the video wall.

  • Gefen Converters (video wall processors)

    • EXT-UHD-LANS-TX/RX – Advanced AV over IP sender and receiver that supports up to 4K @ 60 Hz 4:2:0 with control interface support that combines extension, matrixing, splitting, and conversion (video wall capabilities) in one product (Sender, Receiver)

    • EXT-UHDKA-LANS-TX/RX – Advanced AV over IP sender and receiver that supports up to 4K @ 60 Hz 4:2:0 with USB (interactivity) and control interface support that combines extension, matrixing, splitting, and conversion (video wall capabilities) in one product (Sender, Receiver)

    • EXT-UHDV-KA-LANS-TX/RX – Advanced AV over IP sender and receiver that supports dual analog and digital inputs (VGA and HDMI) at resolutions up to 4K @ 60 Hz 4:2:0 with USB (interactivity) and control interface support that combines extension, matrixing, splitting, and conversion (video wall capabilities) in one product (Sender, Receiver)

    • ​EXT-UHD600A-VWC-14 – 1x4 Video Wall Processor that supports up to 4K @ 60 Hz 4:4:4 (Full Bandwidth) on the input and up to 1080P Full HD on the outputs in a 2x2 (other combinations also available) layout with up to 4 displays and features bezel control and rotation capabilities (Releasing soon)

 

Easy Gefen integration

“Easy Gefen integration offers customers a fantastic opportunity to increase their current system’s functionality without purchasing a new system.” 

– Tom Impellizeri , EIZO OEM Business & Product Manager