View Cart
 Sign Up


Gefen Becomes Part of Core Brands, Strengthening Portfolio of Solutions Offered to Growing Dealer Network

In a move designed to strengthen the synergies that already exist between the two organizations, Core Brands and Gefen today announced that, effective immediately, Gefen will join the Core Brands family of leading solutions offered to its growing network of residential and commercial integrators and installers.  The announcement was made by Core Brands President Joe Roberts and Gefen President Tony Dowzall.


“As a leader in digital connectivity and innovator of A/V signal processing solutions for commercial and residential applications, Gefen is a natural addition to the existing portfolio of Core Brands solutions,” Roberts said today.  “Backed by an incredible heritage of groundbreaking practical innovation, Gefen provides intuitive connectivity products and solutions that bridge the gap between rapidly advancing technology and real-world applications. All of us at Core Brands look forward to collaborating with the Gefen team to become even stronger, well-rounded industry leaders. The incorporation of Gefen into the Core Brands family is going to expand the range of options we offer our customers and make it easier for them to transact more of their business through a single solutions provider.”


Amplifying these points, Dowzall stressed that Core Brands and Gefen have long enjoyed a close relationship as part of the same organizational structure inside Nortek. “Our two companies know each other well and complement one another in many important ways – both in terms of key industry verticals and common sales partners. This really is a perfect fit of philosophies, culture and values that are focused on a shared mission — delighting our customers with exceptional service and solutions.”


The integration of Gefen within Core Brands will also result in larger sales opportunities for many Gefen product lines, Dowzall emphasized. “In addition, because we will be part of a larger company with a greater amount of functional leverage, we will be better able to serve our customers at an even higher level.”


Event News

InfoComm 2015

Press Releases

August - 2015

  • Gefen Becomes Part of Core Brands, Strengthening Portfolio of Solutions Offered to Growing Dealer Network

  • July - 2015

  • Gefenís New Multiview Switcher Allows Easy Access to 32 Computers from a Single Workstation
  • Recognized for Innovation in Technology, Gefen Wins Best New Product, Editorís Pick and Higher Education Installation Awards

  • June - 2015

  • Gefenís New Matrix Controller Facilitates Setup and Control of Video Over IP Products
  • Lt. Dan from Forrest Gump Founds Non-Profit to Supply Specially Adapted Custom Smart Homes to War Vets with a Little Back-End Gefen Connectivity

  • May - 2015

  • Gefen Unveils Latest Innovations at InfoComm 2015

  • Gefen Signs COMM-TEC as Master Distributor in Central Europe

  • April - 2015

  • Gefen Simplifies 4K Ultra HD System Integration with New 4K Ultra HD 8x8 Matrix

  • March - 2015

  • Gefen Takes Signal Switching to Next Level with the Launch of its New Multi-Format Processor


    Contact Us
    | About Us | Job Opportunities
    * All Features and Specifications are subject to change without notice.
    All trademarks and registered trademarks are the property of their respective owners.
    Copyright © 2015 Gefen, LLC. All rights reserved